Melissa Gelfand,Marketing Director
Melissa has more than 20 years’ experience in communications, bringing together her innate creativity and insatiable curiosity with her lifelong passion for storytelling. She loves a challenge and enjoys making the complex simple. After losing two family members within four days, Melissa became acutely aware of difficulties in digital estate planning. When she heard about Aspen Digital Life, Melissa knew her extensive experience in branding, corporate and product marketing, and digital strategy could help build awareness for this much-needed, innovative new technology.Intuitive, insightful and positive, Melissa has helped technology, life sciences, CPG, aviation and retail organizations with her innovation mindset, strategic thinking, strong decision-making and detailed organizational skills, successfully leading and executing countless programs.
She earned her bachelor’s degrees in political science and international affairs from University of Colorado at Boulder and her master’s degree in public policy and administration from University of Colorado’s School of Public Affairs. She serves on boards for the University of Colorado’s Gynecologic Oncology department and Regis Jesuit High School.